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Call queues aren’t just for call centers

Features & call queues — IBeXc guides for Alaska businesses

When people hear “call queue,” they picture a big call center with rows of headsets. So a five-person office in Anchorage or Eagle River assumes queues aren’t for them. Meanwhile, their callers hear endless ringing, land in voicemail, or sit on hold wondering if anyone remembers them.

A call queue is one of the most useful tools a small office can have. It’s not about size. It’s about making sure every caller gets to a real person, in order, as soon as someone is free.

What a call queue actually does

A call queue holds callers in line until someone is free to answer. Instead of ringing one phone and then dropping into voicemail, the call waits in the queue. The caller hears music or a short message, and the next available person picks up.

The key difference is who keeps track. Without a queue, your staff have to remember which caller came first, which one is on hold, and which one is getting impatient. With a queue, the phone system does that work. Callers are answered in the order they called, and nobody gets forgotten.

In a small office, that might mean three people share the front of the business. When all three are busy, the fourth caller waits in the queue for a minute instead of hearing voicemail and calling your competitor.

A real story: the dealership that was losing bush orders

One of our clients is an Alaska dealership that sells vehicles, parts and gear, with a lot of orders coming from the bush. For those customers, the phone is the store. They can’t drive in. If they can’t get through, the sale goes somewhere else.

The dealership was handling busy times the old way. When calls stacked up, staff parked them, which means setting a call aside on a numbered button so someone else can pick it up. On busy days they were using up to nine parked calls at once. Every blinking button was a customer waiting, and staff had to figure out which blinking light was theirs.

When we ran reports on their calls, the pattern was clear: a lot of callers were hanging up. They were waiting on a parked call with no idea whether anyone was coming back, and they gave up.

We brought this to the owner and suggested a call queue. Callers now wait in one line and go to the next free person in parts or sales. Nobody has to hunt for the right blinking light. The result: the dealership doubled its phone orders, and the parts and sales teams became better connected with their callers because they were answering customers, not managing buttons.

They didn’t hire more people. They changed how calls were handled.

Why queues beat voicemail and parking for small offices

  • Callers reach a person. Most callers who reach voicemail don’t leave a message. They call the next business on the list. A short wait in a queue keeps them with you.
  • Staff stop juggling. Nobody has to remember who is on hold or which parked call belongs to whom. The next call simply rings the next free person.
  • Fair order. The person who called first is answered first. That matters to a customer in Bethel who has been waiting longer than someone in Wasilla.
  • You can see what’s happening. Queues come with reports: how many calls came in, how long people waited, and how many hung up. That’s how we spotted the dealership’s problem.

For a closer look at when parking still makes sense, see Hold, park or transfer? Which to use when.

How it works day to day

Staff who answer queue calls are called agents. An agent is simply anyone who takes calls from the queue: a receptionist, a parts counter person, an office manager. Agents can log in when they’re ready to take calls and log out when they step away for lunch, a meeting or the end of a shift. You can read more about how queue agents work on our hosted phone system page.

You decide what callers hear while they wait. It might be music, or it might be useful messages about your hours, your website or your seasonal specials. You can also decide how long someone waits before they’re offered voicemail or sent to another person, so no caller waits forever.

If you’re weighing a queue against simply ringing several phones at once, our article on ring groups or call queues walks through the difference.

How IBeXc helps

Call queues are part of the IBeXc hosted phone system, which runs from a secure Anchorage data center. You don’t need a call center or extra equipment. Your existing desk phones, cordless phones and the Bria Enterprise app on cell phones can all be agents in the same queue.

You also don’t have to set it up yourself. Our Anchorage team designs the queue with you: who answers, in what order, what callers hear, and what happens after hours. If your call volume changes with the seasons, we adjust it. There are no long-term contracts, so you can change things as your business changes.

We also look at the numbers. If reports show callers hanging up, we’ll tell you, and we’ll suggest a fix, just as we did for the dealership.

Is a call queue right for your office?

If any of these sound familiar, a queue is worth a look:

  • Callers say they “couldn’t get through” or “kept getting voicemail.”
  • Your staff park or hold several calls at once during busy times.
  • You have more than one person who can answer the same kind of question.
  • You sell by phone to customers who can’t just walk in.

Tell us how your calls come in today and we’ll show you what a simple queue would look like for your office. You can also call us at 907-257-2600. Get a quote for your office →